Independent media and measurement consultancy
Media decisions made on evidence rather than assumption.
Agentic Media advises advertisers and media owners on effectiveness, performance, measurement, trading and pricing, and offers AI advisory, drawing on twenty years of agency and client-side experience in the Australian market.
Based in
Sydney, Australia
Experience
20 years across agency and client-side roles
Position
Independent of any media owner or agency group
Experience drawn from
Services
Advisory across the full media investment cycle.
Each engagement is scoped to the question the client needs answered, whether that is a single review or an ongoing advisory relationship.
Media effectiveness and accountability
Frameworks and analysis that link media investment to business outcomes, so that results can be reported with confidence and reviewed consistently over time.
Audience measurement
Independent review of currency and cross-platform measurement, together with guidance on how the data should be applied in planning and evaluation.
Programmatic and trading advisory
Assessment of trading models, supply paths and in-housing options, with practical recommendations for advertisers and their agencies.
Media pricing and value assessment
Benchmarking and commercial review to establish whether media is being priced and delivered at fair value, and where negotiating leverage exists.
Agency and media management consulting
Support with agency structures, scopes and relationships, informed by experience on both the agency side and the client side.
Agentic AI for media buying
Advice on where agent-based systems can be applied across planning, buying and optimisation, including the governance, measurement and supplier decisions needed to adopt them responsibly.
Not sure where to begin?
Send a short outline of the question you are trying to answer, and the right scope can be worked out together.
Approach
Practical advice from someone who has worked on both sides of the table.
Independent
Recommendations are not tied to any media owner, agency group or technology vendor, so the advice reflects the client's interests alone.
Led by evidence
Each recommendation sets out the data and reasoning behind it, so that it can be tested by the client's own teams and partners.
Built to be used
Deliverables are written for the people who must act on them, with clear next steps rather than lengthy reports.
About
Led by Ros Allison.
Agentic Media was established in 2026 by Ros Allison, having spent twenty years in media agencies and in client-side marketing. Across major holding companies, she has led product and innovation capability, launched and scaled programmatic trading, driven group performance, and led media investment and digital teams for agencies and in house.
Her work has centred on media investment and change transformation, together with the effectiveness and measurement practices used to judge whether that investment is performing, and it informs the advice Agentic Media gives on trading, pricing and the adoption of agentic AI in media buying.
ros@agenticmedia.com.auStart a conversation.
Send a short outline of the project and Ros will respond directly to discuss scope and timing.
ros@agenticmedia.com.au